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Innovative Creative – With innovative concepts, superior technical writing acumen, captivating visuals/design, and copy that is on-strategy, we will effectively promote your brand to achieve powerful results. Whether offline or online marketing, McKinney cuts through all the clutter so your brand stands-out and reaches your target audience. While our creative has won numerous awards validating the quality of our work to both our staff and clients, our programs are created solely to increase your bottom-line. |
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Savvy Media Expertise – An understanding of your message strategy, aggressive negotiating experience, and a constant search for value-added merchandising are the strategic tactics our planners employ to effectively reach your target audience with the right media mix. In addition, McKinney's unique process of media buying allows you to obtain the most from your media budget. |
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The rules of Public Relations have changed – Today you need more than hits – you need results. McKinney measures public relations relative to your business goals. Our media relations' expertise is the hallmark of our agency. We have the proven experience to develop and implement comprehensive public relations strategies to target the key audiences you need to reach most. We maintain extensive contact with key trade media and mass media across numerous industry sectors. Our contacts encompass regional, national and international media. From media relations and crisis management to product launches and reputation management, we'll help you attract, retain and build customer loyalty providing the maximum return on your investment. |
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Hands-on Account Service – McKinney considers itself an extension of the companies it serves by developing close working relationships and providing senior-level account management, dedicated attention and specialized services. Because of our size, McKinney is able to respond immediately to your needs and turn projects around quickly. McKinney's not a bureaucracy with layers of supervisors, but we are staffed with large agency resources. We ensure project tasks are completed on time, within budget and that creative and innovative initiatives are continuously generated. |
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Navigating the Online Communications Climate – We offer turnkey solutions for online marketing programs including interactive CDs and streaming flash videos. From Web site development to strategic consulting on effective use of social media, McKinney can develop a program to connect with your customers at a new level. |
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