addition, all of McKinney’s account managers and creative team have more than
20 years of marketing experience including developing and implementing international campaigns.
| Judy Cerne President & CEO |
Roger H. Cerne Chairman |
|
| As president and owner of McKinney Advertising & Public Relations, Judy is the guiding force behind all client programs executed on behalf of McKinney clients to ensure they advance business goals. Judy’s expertise lies in strategically guiding brand management. She has in-depth experience in building value for a brand and its brand promise. Her broad industry experience ranges from the semiconductor industry to a national jewelry chain to an international off- highway/heavy equipment corporation. As an equity member of Confrad International, Judy provides clients with ready access to global marketing communications expertise. |
As Chairman, Roger oversees
McKinney’s Board of Trustees and provides strategic planning
for client programs. In addition, Roger heads up McKinney’s
non-profit division concentrating on fund development campaigns
integrated with marketing communications. He has a background in
both engineering and finance. Previously Roger was Director of
the Case Fund® for the Case Alumni Association and ultimately
Executive Manager, where he was responsible for marketing communications,
fundraising, fund management and allocations to The Case School
of Engineering, Case Western Reserve University. |
1520 Penton Media Building
1300 East Ninth Street · Cleveland, OH. 44114
216/621-5133 · Fax: 216/621-1181
| Email: | jcerne@mckinneyad.com |
| rcerne@mckinneyad.com |
